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Illustratie van een mannelijk poppetje achter een laptop in een huiskamer setting

Lead Scoring: Spotting Your Real BuyersLead Scoring:

Think of your website like a busy store. Some visitors are just window-shoppers. Others head straight to the products, compare options, and make a purchase. As a savvy shop owner,...

Divide and Conquer: How Clustering Reveals Who You’re Really Talking To

What if we told you your “average customer” doesn’t exist? It’s a myth. Like inbox zero, or a meeting that could’ve been an email. When your marketing treats everyone the...